El Impacto de las Redes Sociales en la Evolución de la Industria de la Moda

Lingard

This article highlights the transformative power of social media in the fashion industry. By offering instant access to trends, democratising the industry and promoting influencer marketing, social media has redefined how fashion is consumed and appreciated. Furthermore, it has turned fashion weeks into accessible real-time events, significantly influenced consumer behaviour and catalysed a shift towards transparency and sustainability in the industry. In essence, social media has not only reshaped the dynamics of the fashion world, but it has also revolutionised how the industry communicates and engages with its global audience.