El método Lean Startup

Eric Ries

Eric Ries introduces a revolutionary approach to entrepreneurship that emphasizes customer-centric and iterative development. This methodology focuses on creating early versions of products for market testing and adapting based on customer feedback. It encourages a build-measure-learn cycle to continually refine and adjust business strategies. The approach focuses on sustainable growth, driven by actionable insights and agile, efficient methods. This approach has significantly influenced modern entrepreneurship, fostering a culture of experimentation, rapid innovation, and learning from failure, thereby enabling startups to effectively navigate market uncertainties and prioritize customer needs.