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Cover of Relationship Networking: Because People Do Business with People They Like
A2 · 298 words · English

Relationship Networking: Because People Do Business with People They Like

Lingard

Networking is essentially about forging genuine connections rather than merely accumulating contacts. Success in business often comes down to working with people you like and trust. To foster meaningful relationships, it's vital to be authentic, as authenticity breeds trust. Effective communication, marked by active listening, demonstrates interest in others, making them more inclined to engage. Offering help without immediate expectation of return can cement lasting connections, while regular communication maintains and strengthens these bonds. Attending events offers opportunities for face-to-face interactions, enhancing the potential for deeper connections. Maintaining a positive attitude not only makes interactions more enjoyable but also attracts others, further solidifying the relationship.

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Words you’ll meet

The words readers of this text looked up most, each with its meaning and the line it comes from.

genuine / ˈdʒɛnjuɪn /adjective

sincere and authentic

She seems like a very genuine person.

authenticsincerereal

relationship / rɪˈleɪʃənˌʃɪp /noun

The way in which two or more concepts, objects, or people are connected, or the state of being connected

Relationship Networking

connectionlinkassociation

offer / ˈɔːfər /verb

To present or make (something) available

It's also about what you can offer.

providesupplyfurnish

strengthen / ˈstrɛŋθən /verb

To make or become stronger

Exercise can strengthen your muscles.

reinforcefortify

attending / əˈtendɪŋ /verb

To be present at an event or meeting

Attending the conference is mandatory for all employees.

participatingpresent

tell / tɛl /verb

To discern or recognize something

People can tell when someone is lying.

discernrecognizedistinguish

maintaining / meɪnˈteɪnɪŋ /verb

To keep something in good condition by checking or repairing it regularly

What impact does maintaining a positive attitude have?

preserveconserve

conferences / ˈkɑːnfərənsɪz /noun

A formal meeting of people with a shared interest, typically one that takes place over several days

This can be conferences, workshops, or networking events.

workshopsnetworking events

context / ˈkɑːntekst /noun

The circumstances or setting in which an event or activity takes place

In a business context, decisions must be made quickly.

situationframeworkbackground

collecting / kəˈlɛktɪŋ /verb

Gathering or accumulating something

Networking is not just about collecting contacts.

accumulatinggatheringobtaining

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