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The 3-Minute Rule

Brant Pinvidic

In The 3-Minute Rule (2019), Hollywood producer Brant Pinvidic, who has sold more than 300 TV shows and films, explains how to pitch any idea, product or business in three minutes or less. He argues that listeners decide quickly, and that they will have to pass your idea on to others, so it has to be short and easy to repeat. This summary covers his main principles: say only what matters, lead with value instead of background, back claims up with concrete facts, keep slides simple, and make sure a pitch answers four questions: what it is, how it works, whether you are sure, and whether you can do it.

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The words readers of this text looked up most, each with its meaning and the line it comes from.

succinctly / səkˈsɪŋktli /adverb

briefly and clearly expressed

He explained the situation succinctly.

conciselybrieflytersely

encapsulates / ɪnˈkæpsjuleɪts /verb

to express or represent the main idea or quality of something in a brief way

The conclusion encapsulates the main points of the argument.

summarizesepitomizescondensesexpresses concisely

compellingly / kəmˈpɛlɪŋli /adjective

arousing strong interest and attention

a compelling argument

appealingenthrallingfascinatinggripping

acclaimed / əˈkleɪmd /adjective

widely known and esteemed

He is an acclaimed author.

celebratedrenowneddistinguished

appreciated / əˈpriːʃieɪtɪd /verb

To fully understand and be grateful for the value or significance of something

Messages need to be contextual to be fully appreciated.

valueacknowledgerecognizeunderstand

articulate / ɑːrˈtɪkjʊleɪt /verb

Express (an idea or feeling) fluently and coherently

Educators who articulate concepts well foster student engagement.

expresscommunicateconvey

audience / ˈɔːdiəns /noun

A group of people gathered or considered together

The presentation was well-received by the audience.

spectatorsviewerslistenerscongregation

pitches / pɪtʃɪz /noun

A presentation or speech given to persuade someone to buy something or accept a proposal

He made a great sales pitch to the potential investors.

sales presentationproposalbriefingdemonstration

diminishing / dɪˈmɪnɪʃɪŋ /verb

Making something become less in size, amount, intensity, or value

The risks include diminishing the message's perceived value.

decreasingreducinglesseningdevaluing

succinct / səkˈsɪŋkt /adjective

Briefly and clearly expressed

Educators who articulate concepts in a straightforward and succinct manner tend to see higher engagement.

conciseterselaconic

cognitive / ˈkɒɡnətɪv /adjective

Relating to the mental processes of thinking, understanding, learning, and remembering

The study explores the cognitive processes involved in decision-making.

intellectualmental

premise / ˈprɛmɪs /noun

A previous statement or proposition from which another is inferred or follows as a conclusion

The core premise of his argument.

assumptionpropositionhypothesis

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