Against Creativity

Oli Mould

Oli Mould's critique of creativity challenges the universally positive narrative often associated with this concept in modern society. With a scholarly background in geography, he urges readers to reevaluate creativity's perceived benefits, roles, and impacts. Mould examines how creativity, commonly hailed as a panacea, can inadvertently perpetuate inequalities and be co-opted for commercial gain. He scrutinizes the concept of a 'creative class' and explores the commodification of creativity in corporate and urban settings, particularly highlighting issues such as gentrification and the exploitation of the creative process. Advocating for a reimagining of creativity as a tool for social good, Mould calls for more inclusive, equitable approaches to creativity that extend beyond its narrow definitions in specific professions, aiming for broader societal benefits.