La Regla de los 3 Minutos

Brant Pinvidic

In The 3-Minute Rule (2019), Hollywood producer Brant Pinvidic, who has sold more than 300 TV shows and films, explains how to pitch any idea, product or business in three minutes or less. He argues that listeners decide quickly, and that they will have to pass your idea on to others, so it has to be short and easy to repeat. This summary covers his main principles: say only what matters, lead with value instead of background, back claims up with concrete facts, keep slides simple, and make sure a pitch answers four questions: what it is, how it works, whether you are sure, and whether you can do it.