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B1 · 2,288 words · Spanish

La Regla de los 3 Minutos

Brant Pinvidic

In The 3-Minute Rule (2019), Hollywood producer Brant Pinvidic, who has sold more than 300 TV shows and films, explains how to pitch any idea, product or business in three minutes or less. He argues that listeners decide quickly, and that they will have to pass your idea on to others, so it has to be short and easy to repeat. This summary covers his main principles: say only what matters, lead with value instead of background, back claims up with concrete facts, keep slides simple, and make sure a pitch answers four questions: what it is, how it works, whether you are sure, and whether you can do it.

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Words you’ll meet

The words readers of this text looked up most, each with its meaning and the line it comes from.

el enfoque / el emˈfo.ke /noun

approach

Este enfoque ayuda a eliminar los detalles innecesarios.

This approach helps eliminate unnecessary details.

perspectivaaproximaciónpunto de vista

implicar / implikaɾ /verb

imply

Esto podría implicar cambiar el orden de los puntos.

This could imply changing the order of the points.

entailinvolvesuggest

aborda / aˈβoɾda /verb

addresses

Cuando una audiencia siente que el mensaje les habla directamente y aborda sus problemas específicos, están más comprometidos.

When an audience feels that the message speaks directly to them and addresses their specific problems, they are more engaged.

tratarenfrentarplantear

el oyente / el oyente /noun

listener

perder el interés de tu oyente

lose the interest of your listener

audienciapúblico

proporcionan / pɾo.β̞iˈð̞ãn /verb

provide

Proporcionan una memoria visual para tu audiencia.

They provide a visual memory for your audience.

ofrecersuministrarfacilitar

la retroalimentación / la retroalimentaˈθjon /noun

feedback

La retroalimentación es una parte crucial de la preparación.

Feedback is a crucial part of preparation.

feedbackcomentarios

el ámbito / el ˈambito /noun

sphere

ya sea en el ámbito empresarial...

whether in the business sphere...

campoesferaáreaterreno

la carrera / la kaˈreɾa /noun

career

A lo largo de su carrera, ha desarrollado una metodología.

Throughout his career, he has developed a methodology.

trayectoriaprofesiónocupación

centra / θenˈtɾa /verb

centers

Su enfoque se centra en el principio de que cualquier idea puede ser transmitida de manera efectiva en tan solo tres minutos.

His approach centers on the principle that any idea can be effectively conveyed in just three minutes.

enfocar

enfocándose / em.foˈkan.do.se /verb

focusing

Desglosa tu idea principal en segmentos más pequeños y manejables, cada uno enfocándose en un aspecto único de tu tema.

Break down your main idea into smaller, manageable segments, each focusing on a unique aspect of your topic.

centrarseconcentrarse

la entrega / la entrega /noun

delivery

observar el lenguaje corporal y escuchar tu estilo de entrega.

observe your body language and listen to your style of delivery.

presentacióndiscurso

entregar / enˈtreɣaɾ /verb

deliver

si no puedes entregar tus puntos principales en unos pocos minutos...

if you can't deliver your main points in a few minutes...

transmitircomunicarpresentar

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