Contra la Creatividad

Oli Mould

Oli Mould’s critique of creativity challenges the universally positive narrative often associated with this concept in modern society. With an academic background in geography, he urges readers to re-evaluate the perceived benefits, roles and impacts of creativity. Mould examines how creativity, commonly hailed as a panacea, can inadvertently perpetuate inequalities and be co-opted for commercial purposes. He scrutinizes the concept of a ‘creative class’ and explores the commercialisation of creativity in corporate and urban settings, particularly highlighting issues such as gentrification and the exploitation of the creative process. Advocating for a re-imagining of creativity as a tool for social good, Mould calls for more inclusive and equitable approaches to creativity that go beyond its narrow definitions in specific professions, with the aim of achieving broader societal benefits.