Contre la Créativité

Oli Mould

Oli Mould’s critique of creativity challenges the universally positive narrative often associated with the concept in modern society. Drawing on his academic background in geography, he urges readers to re-evaluate the perceived benefits, roles and impacts of creativity. Mould examines how creativity, often hailed as a panacea, can unwittingly perpetuate inequality and be misused for commercial gain. He scrutinises the concept of a ‘creative class’ and explores the commodification of creativity in corporate and urban settings, particularly highlighting issues such as gentrification and the exploitation of the creative process. Advocating a reimagining of creativity as a tool for social good, Mould argues for more inclusive and equitable approaches to creativity, moving beyond its narrow definitions in specific professions towards broader societal benefits.