Gegen die Kreativität

Oli Mould

Oli Mould's critique of creativity challenges the generally positive narrative often associated with the concept in modern society. With an academic background in geography, he challenges readers to reassess the perceived benefits, roles and impacts of creativity. Mould examines how creativity, often celebrated as a panacea, can inadvertently perpetuate inequalities and be co-opted for commercial gain. He questions the concept of a 'creative class' and explores the commercialisation of creativity in corporate and urban settings, particularly highlighting issues such as gentrification and the exploitation of the creative process. Mould argues for a reframing of creativity as a tool for the common good, calling for more inclusive, equitable approaches to creativity that go beyond its narrow definitions in specific professions and aim for wider societal benefits.